Powerful persuasion technique used by successful companies, individuals

“People don’t buy what you do; they buy why you do it,” Simon Sinek explains in this fascinating TED Talk:

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Improve your social life with association and disassociation cues

Today I’m going to remind you of a simple NLP pattern that can help you:

  • Make friends and keep them
  • Become more popular and attractive to others
  • Get dates and keep partners
  • Reduce conflict and negativity in your life
  • Get more support from others
  • Keep people around you happier

You already know this skill. You learned it during NLP training, and use it during interventions.

But you probably haven’t generalized it to everyday life. (Most NLPers don’t.) This subtle shift in language can make a big difference.

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NLP jargon we love to hate

It always amazes me that NLP, a field that studies and teaches good communication, uses so much confusing jargon. Including the name “Neuro-Linguistic Programming” itself, of course…

I like jargon — when it’s useful. Words like “submodalities” and “anchor” express distinctions that otherwise might take a paragraph to explain.

However, I object to jargon that causes communication problems.

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