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Gary Chapman’s book The 5 Love Languages: The Secret to Love That Lasts explores common convincer strategies for love. Chapman calls them love languages.

When someone gets plenty of convincing evidence they are loved — evidence that fits their convincer criteria — they feel loved and appreciated. In Chapman’s words, their “emotional gas tank” gets filled.

When people don’t get convincing evidence of love — or worse, when they get convincing evidence that they are not loved — their emotional gas tank gets depleted and they feel unloved, unappreciated… and often hurt, hostile, resentful, etc. This can happen even when they are receiving lots of love — because it’s in a form they don’t recognize as love.